Self-doubt is proof you’re in new territory, not proof you’re failing. For business owners, building self-trust changes how you move through it.

Here’s a sneaky truth bomb: Self-doubt sounds, well, different when you’re a business owner. It’s not always, “I’m not good enough,” which is the usual calling card of our doubt. Sometimes it sounds thoughtful. Responsible. Even strategic.

Not all entrepreneurs lead the same way, and understanding your personality can change everything. Discover the six entrepreneurial Adaptotypes; personality patterns that shape how you lead, cope with stress, and grow your business from the inside out.

In one recent call with a client, they listed all of their certifications, degrees, and professional experience. It was incredibly impressive. However, that wasn’t what they felt. Not even close.

We watched our local hills burn during the Palisades Fire, hearts heavy with the knowledge of what could be lost. As winds drove the unstoppable fire toward our home, we evacuated, uncertain what we’d return to. But in the days that followed, we witnessed something remarkable: a fierce community and a fire that stalled long enough for rescue. 

Parasocial marketing—where audiences feel a one-sided connection—has become common in coaching and helping professions. But this simulated intimacy can create real problems for business owners and their clients.

As you may have seen from my postings on all the social medias, my newsletter, and the homepage of my website, I’ve launched something pretty exciting: The Adaptotype Quiz.

Feeling stuck in a loop of overthinking or indecision in your business? My coaching often is: it’s okay not to make your next move.

This week marked a milestone I've been contemplating for a year: I've bid farewell to the brand name I've carried since the start of my business—The Curious Life—and embraced simplicity by using my own name, Scott Robson.

Setting boundaries used to feel incredibly uncomfortable for me in my career. The mind-drama that would play out felt SO real and so uncomfortable, and I never really understood why.

Certain things stand out in the early years of my working life: drinking entirely too much during after-work bar crawls, my eagerness to listen to office gossip, and having massive crises of confidence that I knew what I was doing.

If you've ever "faked it 'til you make it," you've experienced the power of the Hebbian Principal. It can be a fun, experimental means of stepping into a challenge. The shadow side, however, is when we feel like an outright fraud.

I used to believe the opposite of being risk-averse was being risk-aware. My hyper-vigilant side loved this framing—because it still got to stay in control. It felt productive. It felt responsible. But in hindsight, it was just another flavor of avoidance

When I left my 9-5 corporate career to start my own business, I thought I would be finally stepping into a new, hand-crafted world where I would have everything that was missing. Instead, I was wracked by guilt.

The changes wrought by coronavirus have been swift and felt by everyone. How do we navigate uncertainty without the added judgment?

One of the most common mistakes I see when entrepreneurs pitch their services is that they start with how it feels rather than what it is. While these are beautiful outcomes, they don’t create clarity in the moment someone is trying to decide whether to work with you.

When I first decided that it was time to start my own business, it felt both dangerous and slightly dramatic. I was going against what I had been raised to do (work a stable 9-to-5 job) in exchange for something that had become increasingly important to me: freedom and challenge.

Sometimes you get a flat tire or you get called into an emergency and your business gets temporarily thrown onto the back-burner for an afternoon or a day. Other times, you get evacuated because of fast-moving fires that have a mind of their own and seem to be pointing directly at your home…that you just closed on two weeks ago.

Sometimes niching down feels like a smart business move — until your focus becomes so narrow that you feel stuck, uninspired, or cut off from opportunities. Here’s how to recognize when your niche is holding you back and how to pivot without losing momentum.

Sometimes the bravest business decision is to walk away from the wrong client. Learn how to spot the warning signs, end the relationship professionally, and make space for better opportunities.