A guided process to clarify your work, refine your message, and launch a website that reflects the business you’re building.
An all-in-one process that includes
BUSINESS COACHING • MESSAGE DEVELOPMENT • LOGO & WEBSITE DESIGN • POST-LAUNCH SUPPORT
Many thoughtful entrepreneurs reach a point where their work is evolving, but their website no longer reflects where they’re headed.
Design & Thrive is a guided process that helps you clarify your work, refine your message, and translate that clarity into a website that feels aligned with the business you’re building.
As a double-certified business coach with over 25 years of design experience, I’ll work with you to shape both the strategy and the design so your website reflects the depth and uniqueness of your work.
Together we’ll uncover the confidence, uniqueness, and polish that’s already there so your business reflects who you are, not every other goldfish in your industry.
Past clients have included entrepreneurs across multiple fields including psychology, special education, law, coaching, environmentalism, engineering, travel, publishing, and recruiting.
Regardless of the industry, the underlying challenges are often the same: figuring out how to clearly talk about what we do, building the right systems around our work, and creating a website we feel proud to share.
Sample Design & Thrive Projects
From Clarity to Launch:
A Guided Process
Design & Thrive unfolds through a structured four-phase process that moves from clarity to messaging to design.
Each phase builds on the one before it. We begin by clarifying the foundation of your work, then translate that clarity into your messaging and positioning, and finally bring everything to life through your website.
Phase 1: Foundational Clarity
You’ll receive six 55-minute business coaching sessions focused on clarifying your work, your clients, and how you talk about what you do.
During this phase we’ll explore:
the foundations of your messaging and your client journey and process
what makes your work stand out in a crowded field
who your clients are (and who they’re not) so you can target them clearly
how to structure your products and services so people understand how to work with you
how to talk about your work, pitch it, and begin attracting the right clients
Any other challenges that may arise as an entrepreneur
Phase 2: Branding
During this phase we explore the visual direction of your brand and translate the insights from our coaching into design.
Together we’ll:
explore color palettes and visual styles that resonate with you
create a visual direction board to guide the brand
develop logo and palette concepts grounded in the work we’ve already done
select typography that reflects the tone of your business
From there, I’ll begin building the initial Squarespace website design template that will serve as the foundation for your site.
Phase 3: Messaging
At this stage, you’ll complete a guided content workbook that helps translate our coaching work into clear website messaging and copy. This ensures the design phase moves smoothly and that the message on your site truly reflects your work.
This workbook guides you through writing the core pages of your website in a structured, manageable way.
Most clients work through it over a few weeks, drafting their messaging as they go.
Phase 4: Design & Launch
Once your messaging and website copy are complete, we move into the design phase.
Because the foundational work is already done, this stage becomes much smoother and more focused. Instead of struggling to figure out what to say, we can concentrate on translating your voice and ideas into a clear, visually engaging website. This is where your work truly comes to life.
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20% off your first year of any Squarespace annual plan, and an extended 6-month trial period.
A custom-designed Squarespace website that works beautifully on both desktop and mobile (up to 8 pages). Note: The cost of the program does not include Squarespace membership. See the FAQ below for more information.
Your own website domain (free for one year with Squarespace).
One Google Workspace account (free for one year with Squarespace).
Personalized graphics and coding so your site stands apart.
Search Engine Optimization (SEO).
You know how the big “aha” moments often come after something launches? Me too. Here’s the support you can expect after your site goes live.
One month free-of-charge for additional website edits.
A 1-hour Squarespace walkthrough so you’ll feel empowered to truly own your site.
A 30-minute blogging lesson so you’ll be ready to create your own incredible content from Day 1. We’ll also review how to create the best content for your specific audience.
A fan for life. I’m always here for a quick chat and to answer any questions you may have about your website and branding.
Post-Launch: Follow-Up Support
Reflections from Past Clients
“I highly recommend Scott”
"Scott's structured (yet flexible) approach really helped me drill down and collaborate on the specifics for my brand and business and he was a great thought partner in clarifying my vision. I am extremely happy with how Scott translated my broad design ideas into a brand and website that really reflects who I am. Finally, Scott's coaching allowed me to understand and break through some tough blocks that were preventing me from fully moving ahead with my business. Throughout the whole process, I always felt supported and Scott went above and beyond in both website design and business coaching. I highly recommend Scott!"
— Ellen Themmen, CPC
Founder, ET Coaching and Consulting
etcoachingandconsulting.com
“My highest possible recommendation”
“I was referred to Scott by a colleague who could not stop talking about how much she benefited from his help. From a technology perspective the outcome of our work felt like a bi-product of our ongoing dialogue about my business, style, goals, etc. and in the end, the most unexpected and important outcome of Scott's constructive and strategic coaching was not the technology. It was a laser-sharp clarity about my vision for the business and the message I hoped to portray to prospective clients. Because Scott helped me focus on what matters in such a professional, supportive, and responsive way, he has my highest possible recommendation.”
—David Saxe, Esq., EdD
Founder, Saxe Law, LLC
davidsaxelaw.com
“An exceptional ability to empathize, and understand”
“I don’t know where to start with how much I recommend Scott for his exceptional ability to listen, empathize, and understand my goals and desires in redesigning my travel agency website. His vision and attentive listening resulted in a professional and luxurious website design that has impressed not only other industry leaders but also businesses seeking a similar partner to work with them.
Since the website launch, our business has more than doubled, making the initial cost of working with Scott minimal and continuously generating monthly returns. I highly recommend Scott, and will work with him again and again in the future.”
—Carla Schipper
Founder, Unique Romance & Adventure Travel
uniqueromancetravel.com
“Above and beyond my expectations.”
"Before I started working with Scott, my website was an outdated, poorly running mess! Since working with him, it has become a beautiful work of modern art, helping me to clarify my message to clients and take my professionalism to a new level. Scott listened to my ideas and offered great additions I wouldn't have thought of on my own. He is also unusually prompt and responsive, answering every question I had and going above and beyond my expectations. I would recommend Scott's services to anyone wanting a facelift for their website or a fresh start for their business."
— Lynn Fairweather, Founder, Presage Training & Consulting, presagetraining.com
Sample Design & Thrive Projects
Frequently Asked Questions
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Design & Thrive typically unfolds over several months. The process begins with six coaching sessions focused on clarifying your work and messaging. From there we move into branding, content development, and finally website design and launch.
Most clients complete the full process in about 3–4 months, though the exact timing can vary depending on scheduling and how quickly the content workbook is completed.
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It’s both. The process begins with coaching sessions focused on clarifying your work, voice, and positioning. Once that foundation is in place, we move into branding, messaging development, and finally the design of your website.
The goal is not just to create a website, but to ensure the site clearly reflects the work you’re building.
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This program tends to work best for people who are:
starting a thoughtful new business or practice
evolving the direction of their work
ready for a website that reflects the next chapter of their career
looking for both strategic clarity and a finished website
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The cost of the program does not include a Squarespace membership. Squarespace offers several pricing tiers, and we typically use the Business plan or higher. You can view the various plans here, however I’ll guide you through selecting the right plan during the design phase.
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Squarespace is one of the most intuitive website platforms available. It allows you to easily make updates, add pages, and maintain your site without needing technical expertise.
As a Squarespace Circle member, I’m also able to offer clients 20% off their first year of an annual plan.
Compared to platforms like WordPress, Squarespace includes many features and integrations already built in, which simplifies the long-term management of your site.
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I always encourage past clients to reach out if questions come up. If it’s something simple, I’m often happy to point you in the right direction or show you how to make the change yourself.
For more involved updates, I offer ongoing website support at $75/hour.
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I don’t write website copy or provide photography directly. However, the Design & Thrive process is designed to help you develop your messaging clearly.
During the program you’ll complete a guided content workbook that helps translate our coaching work into the core copy for your website.
For photography, Squarespace offers partnerships with both free and paid stock photo libraries. I’m also happy to review any professional photos you already have.
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If you already have a website or domain name, we can usually connect it to your new Squarespace site or transfer it over completely.
If you’re currently using WordPress, we can often import your existing pages into Squarespace (depending on the version and setup). Any limitations can be discussed during our consultation call.
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Squarespace includes strong built-in SEO tools, which means your site can begin appearing in search results fairly quickly for things like your name or business name.
Ranking for broader search terms takes time and depends on ongoing content, strategy, and competition. During the program I’ll walk you through the basics of SEO so you understand how to approach this long term.
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In my experience (and I’ve tried this), I’ve learned first-hand the value of the full program. The results are better, the website launches more quickly, the messaging is more on-point, and it’s a much smoother process. As a result, I do not offer website design as a standalone service.
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Because the scope of a website can vary, final pricing is discussed during the consultation call once we’ve talked through the size and complexity of the site.
Most Design & Thrive projects fall in the range of $7k–$9k, depending on the number of pages and any custom elements involved.
“Scott is simply tremendous at everything he does!”
“Not only is Scott incredibly creative, smart, and extremely talented at website design, but he is kind, patient, and a pleasure to work with. While creating my website, Scott listened to my ideas and personal style, and he ultimately created a beautiful website. I am so pleased with the outcome and I cannot recommend Scott enough to other entrepreneurs!”
—Dr. Mandi Croft-Petoskey, Ed.D., NCSP, ABSNP
Founder, Neuro Educational Specialists
neuroeds.com
“Scott did so much more than design my beautiful website.”
“He helped me articulate my vision, develop my brand, and share my passion! Scott has a unique talent for not just listening, but truly hearing his clients’ messages and helping their customers do the same. Scott is an authentic, creative, and insightful person who was meant to do this work! Thank you, Scott, for supporting me during this very exciting (and sometimes terrifying) time in my life!”
- Dr. Kimberly Lechner, PEL, LCPC, NCC
Founder, Kids First Collaborative
kidsfirstcollaborative.com
“I can ‘t recommend him enough.”
"Scott came highly recommended to me at a time when I was ready to launch my coaching business but was feeling stuck and unsure of the next steps. Scott is unique in that he was able to coach me around the idea of launching my own business AND help design the website that I envisioned but lacked ability to execute. He understood my vision and was able to support me and deliver a finished product that allowed me to confidently launch and focus on coaching. Scott is a one-stop shop for confidently launching your business and I can't recommend him enough!"
— Dara Astmann, CPC
Founder, Dara Astmann Coaching
daraastmanncoaching.com
Sample Design & Thrive Work
How to know if this program is a good fit
Design & Thrive tends to work best for people who:
are starting a new business or practice and want to approach it thoughtfully
feel their work is evolving but their website no longer reflects it
want both strategic clarity and a finished website
value a collaborative, guided process rather than a quick template solution
are ready to spend time thinking about their work and engaging with the process.
If this resonates with you…
The next step is simply to schedule a conversation.
During this call we’ll talk about where you are in your work, what you’re hoping to create next, and whether Design & Thrive feels like the right fit.
If it does, we can discuss the scope of your site and the next steps for moving forward.
“One of the best decisions I’ve ever made.”
“During our initial discussion, I felt like he really understood my needs. In working together on the Design & Thrive program, Scott designed customized exercises to help me create the vision for my business and bring it to life in line with my values. The branding and website he helped me create exceeded my expectations. Scott is so incredibly creative, dedicated, supportive, and a great listener. I highly recommend him to anyone looking to build or grow a business!”
— Michan Fiore, CPC, ELI-MP
Founder, MRF Strategic Leadership
mrfstrategicleadership.com
“Scott's work has far surpassed my expectations.”
“Prior to working with Scott, website I had was outdated, unprofessional, and minimally functional. Scott was able to transform the site's aesthetics and functionality and consistently offered innovative suggestions and practical solutions that notably enhanced my site. Beyond his technical and creative skills in web design, Scott is a delight to collaborate with. He is friendly, personable, and collaborative. His commitment to my project even extended beyond its completion, as he has continued to offer his assistance with updates, changes, and questions. The quality of Scott's work has far surpassed my expectations, I couldn’t be more thrilled with the final product.”
— Dr. Ashley Ehrhardt, Ed.D, ABSNP
Founder, Ashley Ehrhardt Assessments & Diagnostics
aeassessments.com
“He took it to the next level.”
“We absolutely loved working with Scott on our company website. We came in with very clear thoughts of how we wanted our site to look and function and not only did Scott completely understand our vision, he then took it to the next level. We couldn’t be happier with the way our branding and content was brought to life and appreciated the thought Scott put into optimizing the user experience and prioritizing customer conversion. He was extremely engaged and responsive throughout the process and has been our biggest cheerleader from day one.”
— Leslie Myers and Kathleen O'Shaughnessy
Founders, Real Organized Co.
realorganizedco.com